A few things I implemented to upgrade the visitor’s experince:

• A mega menu, which gives a preview of what can be found in each section of the website
• A full-width slider featuring the main highlights of the moment
• A newspaper-like homepage with categorized articles so that all visitors can find at once what they are looking for

I also restructured the blog page to, again, give direct access to the different types of content and make it easy to find articles related to different topics.